FEELING FOR...HIGH WATER JEANS
Uh oh-- Bruce Pask, style setter and men's fashion director for the NY Times, is finding his pared down basic chic look a little boring. Now he's feeling like rolling up his jeans, a la My Three Sons! Here's what he wrote in The Moment today: "The other morning I was putting on a pair of jeans to go to work — a regular, nicely worn-in shrink-to-fit pair of Levi’s that I’ve had for quite some time. I put on a pair of sand suede Clark’s desert boots (I’ve been wearing them a lot and loving them lately), looked in the full-length mirror… and felt totally boring. After many traditional jeans-wearing years, with the 501 hem hitting the shoe, this felt ordinary, banal even…and a bit off...."
What's a fashion editor to do? Keep reading.
And don't miss the comments-- there are some angry people out there...
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Established in Greensboro, North Carolina in 1891 by brothers Moses and Ceasar Cone, Cone Denim has been a leading supplier of fabric to top denim apparel brands for over 100 years. Today, Cone Denim is the only manufacturer of selvedge denim on this side of the hemisphere and almost certainly the only supplier of selvedge denim woven on the American looms in the world with roots reaching back to the original riveted five-pocket. The White Oak Collection is manufactured by the historically famous White Oak Plant™ which has been continuously producing denim since 1905. 
"CONE DENIM:S WHITE OAK PROJECT" »
We just got word about a new collection from the folks who designed Cheap Monday. The collection is called MTWTFSS Weekday. and is designed exclusively for the Swedish store chain Weekday. Here's a quote from the designer, via 
A.P.C. knows you need new tight jeans, yet also knows you don't want to look like a tragic hipster. Thus, they bring you the Petit Standard, a new classic with a narrow leg, but not too narrow. Artist Jacques Floret is so taken that he rendered them in four-color ballpoint pen. 
We’ve been away for a few days so here’s a few vital pieces of news that happened while we were out: 
Ever wonder what goes into the creation of a pair of jeans? Our friends at Selectism have tipped us off to a startling photo essay in Time magazine online. From the sweatshops of China to the fashion runways, these photos tell a story of the many disparities in the world of designer denim. 
We quite like this denim jacket, created as part of a collabo we know fashion purists will be jonesing for. 
Levi Strauss & Co. may have built its brands with bottoms—the company is synonymous with 501 jeans and Dockers khakis—but CEO and president John Anderson is aiming to leverage that heritage into complete lifestyle collections that garner a much larger percentage of sales from tops, accessories, footwear, outerwear and other categories. The strategy is aimed at jump-starting the company’s $4.27 billion in sales—which have been basically flat since 2003—and diversifying the company beyond its iconic bottoms businesses, which currently account for about 87 percent of total sales. “I think the mix should be 50/50,” said Anderson in an interview last week in Levi Strauss’s New York showroom. “The real opportunity for us is in tops and other categories—we need to drive those businesses even harder. In our own stores we’ve already hit that ratio. We need the opportunity to put those tops in front of more consumers.” Read the full story 
Fashion retailer Hennes & Mauritz AB said Thursday it has signed a deal to buy privately owned Swedish fashion company Fabric Scandinavien AB, maker of Cheap Monday jeans. 
Those of you who really value authenticity in your fashion may be interested to know that machinery manufacturer John Deere is launching a denim collection. This couldnt have come at a better time: manly men are back in vogue, and hunting influences are gaining importance in men's fashion. As reported in brandweek, "The clothing line, which will also include jackets and shirts, is the first produced by John Deere, which until now was best known in style circles for its green caps donned by farmers and celebrities alike.This new apparel will focus on durability and comfort, “something you want to wear and be comfortable in while you are getting your job done,” said Molly Reddish, category manager for John Deere brand licensing. Deere joins brands like Harley-Davidson, Mack and Caterpillar in parlaying their reputation for machinery into licensing ventures that include clothing. The clothes will be sold at John Deere stores and farming-oriented establishments in rural areas beginning in the fall. See the debut at MAGIC later this week. (
Simon Miller jeans will be showing its fall/winter collection at (
