Opening Ceremony is doing the Opening Ceremonies for the Olympics with a 72 hour shopping marathon. The store will be open for 3 days around the clock with a full schedule of events including Scrabble matches, snacks by Insomnia Cookies, movie screenings, and Olympic screenings. Also the store will be hawking  limited edition Nike NSW product, an  extremely rare Air Max1 in gold or silver, limited edition posters celebrating the Games, and other Olympic-themed merch. Check out the full schedule of events here.