UNLIKELY COMBO: 7-ELEVEN AND BEAMS
The latest collaboration by Japanese select shop Beams is with 7-Eleven, producing a stationery collection that includes pens, sketchbooks and sticky notes. Many of the the products are re-editions of classic Japanese designs. This Mackee permanent marker, for example, is a classic staple, that will now sport a "Super Lucky 7" logo. The range is stocked in 12,000 7-Eleven shops in Japan, so there is no excuse for unattractive office utensils. (Monocle)










