Rogan opened a new shop on the Bowery today, in the site of the old Bouwerie Lane Theater at 330 Bowery. Designed by Rogan Gregory, the shop’s interior is a nod to the building’s theatrical history.  A defining feature is the mirrored mezzanine with suspended stage lighting that will cater to installations and special performances.  Flat-black finishes and contrasting reflective materials combine to add to the overall backstage aesthetic. A 32 foot-long “puzzle bench” composed of moveable segments on castors lines the south wall, while a modern steel open-cube structure serves as display for the clothing collection.  The retail space will showcase the ROGAN mainline collection for men and women, as well as a curated limited edition series and a rotating line-up of guest collaborators.  Gallery-style installations will take place in the shop with a host of artists, local and international, known and un-known.

Photo: refinery