Interesting article on BKRW about the future of streetwear : Today, everybody can do a good collection and make a buzz for one season. But the problem is to last, to confirm, and maintain an image, an aura with efficient products, coherent graphics over several collections and most of all quality. Everything happened very fast. In less than three years, more than 30 brands were born and grew together, watched on the same websites, in same books, same videos and same movies. These brands chilled at the same parties, met the same people, the same media sources, shared the same cultural references. Street culture is muting itself in a textile Crotzfeld Jacob disease... The basis of the Street Culture is a rejection of the mass market and conformism. Street Wear is born from a gap. An entire part of the urban culture  did not have clothes which matched with their own cultural references. So today, why are we doing the same things, the same co-brandings, the same graphics, using the same colors.And why does everybody want to go so fast ?

Read the full article here.