YMC ON NEW DANDYISM
Formed in London in 1995 by Fraser Moss and Jimmy Collins in response to increasing demand for stylish, functional, modern clothing. YMC has quietly grown to a highly significant design label. When asked how he saw the future of design, graphic artist Raymond Loewy, pioneer of American Industrial Design reasoned that “you must create your own design style”, it is this philosophy that inspires YMC. The spring collection features some great outerwear and light sweaters, all of which is available now on New Dandyism. Check it out here.










