Welcome to We Are The Market, a news, style and fashion-centric culture blog brought to you by fashion branding consultancy BPMW. Our eagle eyes are fixed on the premium, denim, streetwear and contemporary markets and we're rounding up what's hot right now, right here.
LODEN DAGER
We recently had lunch with some of the guys behind the menswear label Loden Dager. Paul and Alex are so sweet and together with Oliver and Matthew they run their business with a laser-like focus. While they still have day jobs, that's sure to change soon, as the label has been hailed as one of the rising stars in menswear. Loden Dager's collection of updated menswear classics features great colors, and each piece blends old world fashion sensilbilities with an appreciation for vintage menswear with an infusion of modern fashion sense. I had the opportunity to check out their studio- a small space with exposed brick walls on West 29th street -- in the fur district-which is probably one of the last authentic, ungentrified neighborhoods in NYC. We've got some pics from their studio and their Fall/Winter fashion show after the jump.