Those of you who really value authenticity in your fashion may be interested to know that machinery manufacturer John Deere is launching a denim collection. This couldnt have come at a better time: manly men are back in vogue, and hunting influences are gaining importance in men's fashion. As reported in brandweek, "The clothing line, which will also include jackets and shirts, is the first produced by John Deere, which until now was best known in style circles for its green caps donned by farmers and celebrities alike.This new apparel will focus on durability and comfort, “something you want to wear and be comfortable in while you are getting your job done,” said Molly Reddish, category manager for John Deere brand licensing. Deere joins brands like Harley-Davidson, Mack and Caterpillar in parlaying their reputation for machinery into licensing ventures that include clothing. The clothes will be sold at John Deere stores and farming-oriented establishments in rural areas beginning in the fall. See the debut at MAGIC later this week. (Brandweek)