Not sure if you heard but last week Pepe jeans announced that it would be making a collection of jeans inspired by Andy Warhol. This is the second posthumous collection for the artist (Levi's did one as well). So, why is Warhol such a denim icon? The NY Observer trues to get to the bottom of this.. "What is it with Andy Warhol and jeans already? A Madrid-based fashion label called Pepe Jeans London has just announced plans to create a collection of clothes and accessories inspired by the posthumous Prince of Pop. But this isn’t the first time a jean brand has been created with Mr. Warhol in mind. Last winter, during what seemed like the final gasp of a Warhol-mania resurgence, Levi Strauss & Co. teamed up with the Andy Warhol Foundation to launch a clutch of cotton wares called Warhol Factory X Levi’s. Pepe, too, has joined forces with the painter’s foundation. Except their 250-piece men’s and women’s collection, which will debut in Florence next month, is to be called The Andy Warhol Collection by Pepe Jeans London—an umbrella title that will comprise two sub-lines, called, of course, Pop and Factory. Pop will draw from his iconic works, like the whole soup can situation. Factory, on the other hand, will be more ethereal, looking to the man and his milieu for inspiration." Read the full story here.

photo:NYO