RETAIL: PUSHING ENVELOPES

A new frontier in the worlds of luxury (and luxury trappings) is the receipt package—a precious little envelope to carry your carefully folded proof of purchase. Borrowed from those connoisseurs of all things shopping and packaging, the Japanese, the conspicuously tiny envelope is in circulation at stores including J. Crew, Phillip Lim, Diesel, Louis Vuitton, Marni and Calvin Klein.... Of course, the amenity has its practical purposes. As Diesel’s envelope puts it: “A token of our time spent together… And a keepsake for a change of heart.” (excerpt from The Moment)

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