Fashion often makes some strange bedfellows, and we when Justin Timberlake announced that he had signed Johan Lindeberg to design his William Rast collection, we were totally surprised. Not that we don't think it's a great idea. Timberlake definitely knows what he likes when it comes to style, and J. Lindeberg is a fashion leader. Here's the deal, as reported by DNR. "The pop star has signed up the Swedish designer, best known as the founder and creative director of fashion label J. Lindeberg, to a three-year contract to design a full-scale contemporary collection under the William Rast label. To be launched at Coterie and Project Las Vegas this winter for fall ’08 retailing, the new men’s and women’s lines will move William Rast beyond its core five-pocket denim business.
Lindeberg will design the men’s sportswear collection, while his wife, Marcella, will design the women’s wear component. The husband-and-wife team moved to New York this past summer and set up an independent design firm, Paris68 (named after the student revolts in that city in May 1968), while Lindeberg continues to oversee creative direction of his namesake label. William Rast is Paris68’s first client."