RETAIL: NEW HIGH (M)ART- POPS UP RETAIL IN LA

LA's getting a dose of really cool pop up retail in Chinatown, in a new teeny weeny store called New High (M)art. The 300-square-foot storefront will offer a revolving door concept shop and will present a series of designer pop-up stores, guest buyer/curator mini-boutiques and thematic retail moments where the only thing permanent will be change. LA designer Brian Lichtenberg will be the firdst featured designer.

More after the jump!

 

 

 

In addition to his industry-wide recognition as a pioneer of the unisex revolution, those closest to Lichtenberg revere him for his spontaneous one-off pieces and "where-does-he-find-these?" collection of sourced accoutrements, deadstock and other fashion "secret weapons" that anyone would die to own. New High (M)art gives the public the chance to do just that. Lichtenberg will round out his pop-up store with any and all objects d'fashion he can be persuaded to part with. Expect nothing short of amazing-ness.

Co-owners Miho Ikeda and T-RIK conceived of New High (M)art as a response to the stale business model that often plagues boutiques today. Their solution: create a small easy-to-manage environment that allows a single designer, brand or idea to be fully explored, realized and merchandised one fleeting store-op at a time.

"The value of today's designer no longer simply resides in the lines they create season-to-season, but in every artifact of their personal taste" says T-RIK, whose background includes wardrobe styling, creative direction, and brand consulting. "This could be anything from a piece that didn't make it in a collection, the music they listen to, a photograph they've taken or the results of a shopping trip to Marrakesh. New High (M)art looks forward to sharing this other side with the public as well."

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