Today's the launch of Shop Vogue, the website that makes the magazine's ads interactive. Here you can click through Lily's Burberry campaign and buy the dress she's wearing, and here you can watch Gisele dish makeup tips and pose secrets - all thanks to her sponsors. The website is easy to use and fun to browse, but there's one unexpected quality: It's really informative and gorgeous. The video clips in particular will distract for hours, beautifully shot and almost more exclusive than stories in the magazine - for example, a breathless backstage look at the Chloe campaign shows the way Shalom writhes on set, and the bashful smile of Freja in full use. (via Fashionista)