7FAM FOR VF CORP

Brandweek reports that VF Corp has announced that it will acquire popular hip-hugging denim brand 7 for All Mankind and Lucy Activewear to the tune of $885 million, using both brands to create a new subgroup dubbed VF Contemporary Brands. According to the company Thursday, 7 for All Mankind was purchased for $775 million, and Lucy Activewear fetched $110 million.

Posted by BPMW on July 28, 2007 09:45 PM | | E-Mail To Friend

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