Public school is supposed to inspire young minds to achieve great things, but the NYC Public School system also inspired great style. Public School is a new menswear collection designed by Miami's tastemaker boutique Arrive owner Dao Yi Chow and Max Osbourne,  The collection was inspired by the two men's upbringing in the NYC public school system. The pieces are both sophisticated, and edgy, and cut from high quality fabrics. Details include graphic motifs like a feather and a sword, reflecting a desire to look tough and cerebral at the same time.

We've got photos from a recent photoshoot after the jump.

Public School is an ode to New York City, taking inspiration from the nostalgia of its history and the attitude of its inhabitants. Having renamed New York City as the Black Apple, PS is continually driven by the energy and creative force of the Black Apple. Public School captures the time of lost innocence and rebellion of the city's youth and combines them into a new movement. 

The brand's manifesto is all about rebellion: "Rebellion. It’s at the heart of every cultural movement. It’s the force behind change, helping to sway the power from the status quo. In constant action against the expected, we hold a pen in one hand and a sword in the other, critiquing the culture we help create, stripping the emperor of his clothes and dressing the new guard. Welcome to PUBLIC SCHOOL—prepare for the re-education."

PS combines smartly tailored pieces with elements of the street. We love the design elements that incorporate the pen and the sword on fleece hoodies and dark wash jeans, there's also an amazing leather vest with a built in fleece hoodie and a tailored military officer's jacket with rock and roll stud detailing at the waist. A polo has a cropped collar that is made to be worn flipped up.

Public School made its debut at the (capsule) show, July 23 in NYC.

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This week in New York many brands launched their new spring 2008 collections. There were at least four major trade shows going on in the city. A fashion week of sorts.. Cassette participated in a brand new show called capsule, put together by BPMW. The girls at BPMW wanted to present to the public an edited 40+ brands. A “best of the best” to buyers. The show was located in an old synagogue in the Lower East Side. From when the doors opened at 10am Monday morning the positive energy was truly inspiring. It was to buyers what a hidden hard to find store is to customers.. To be a part of the first capsule show was magical, the people, the energy, the positivity, the conversations, and the good times.

Check out Peter's blog here.

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Tom Julian, SVP and Director of Trends for global ad agency McCann Erickson, shares his marketing thoughts and spring ’08 views on (capsule).  He’s been watching the men’s apparel world for the past two decades and is regularly quoted by the media. In part 1 of a 2 part series, we’ve got his thoughts on the show, and the menswear market after the jump.

The third week of July has always been an exciting and opportune time for the men’s market to “talk and shop spring” for the following year here in New York City.  It’s also ideal since there’s a bit of a break with the between Pitti Uomo trade event in Florence and the runway collections in Milan and Paris.  During the late ‘80s and early ‘90s, there were periods of time during hot July days that the industry would be showing the best of collections on  runways, in showrooms…or new designers and brands would launch products in unsuspecting ways (with auto companies, electronic toys and more).  And for the common good of the industry, there were charity programs and events to raise our consciousness.

Fast forward into the new millennium and for one reason or another, trade shows became the simple solution for marketing a look or label and one downside emerged – trade shows became more about real estate and less about servicing the retailer.  No wonder the first-time labels can’t catch a break, get exposure or grab a fare share of the buyer’s wallet!

Summer 2007 and enter the first edition of (capsule)…

First, a few show stats from the show producers:  a global view of 48 companies an attendance of 700+ from the retail world and 150 from the media world.  This is just one man’s view but to get off the beaten retail path is a refreshing and sometimes an exhilarating experience.  (capsule) proved that small is good, quality is king and that two days are best for the focused and sharp global mind!
So, fast forward a week later…after a few strolls throughout the various trade events last week and what was my trend view of this changing marketplace?   That change is good and welcomed!  That marketing and branding is better especially when one can see and appreciate it up close.  That those with a bright future have a historical and social view – and are worth putting front and center!

Catch part 2 of Tom's report tomorrow.

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Barking Irons debuted its SS08 collection at the (capsule) show and we love the way the brand has evolved from just graphic  T-shirts to a full collection. Taking inspirations from one of NYC's most colorful and rebellious personalities, Walt Whitman, the collection incorporates Whitman's poetry into the graphics, while updating elements of late 19th century fashion pieces into a thoroughly modern collection. Fabrics are soft, washed and faded, while graphics reflect a bygone era. We've got more pics after the jump.

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They're called Super sunglasses, but these Hhand-made Italian specs can also be called Amazing, Awesome and Extremely Cool sunglasses. Super, which is a product of the team behind the Italian fashion mag Pig, essentially updates the classic Wayfarer frame with Zeiss lenses and a gold plated brand stamp in the inside of the arm. They come in a rainbow of colors for fall, and for spring, black and white stripes and a cool clear frame are also available, as well as two- tone styles that feature arms that are a different color from the frame itself.

Super made its US debut at the (capsule) show last week, and we loved meeting founder Daniel Beckerman and his cute assistant who wore amazing glam face makeup. Super has been all over the blogs ever since the show. See what they all had to say after the jump!

Photo: Coolhunting

(High Snobiety)

(Refinery29)

(Slam x Hype)

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   The silver skull and dagger necklace by artist collective Surface To Air has already reached iconic status. And this season they have reinterpeted the piece in 4 technicolor shades of rubber exclusively for Hint Shop. Buy a piece if the dream for a mere $70 and add a badly-needed flash of color to your newly adopted black and gray wardrobe. Guys-- this is a great look for you- man jewelry is hotter than ever this season!

Hint

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Our friend Henry Holland, (pictured left) one of the most imitated and directional designers in London right now (and a real cutie!) is also a party correspondent for Hintmag. He recently attended a breakfast line launch for Uniqlo's newest high end denim and cashmere pieces which will be available for Holiday. Hosting the event were London's boldest names in fashion right now-- Gareth Pugh, Cassette Playa's Carri Mundane and Kim Jones, who were wearing the tees they deisgned for Uniqlo's UT project, See his full recap on Hintmag.

Gareth Pugh                                                   Carri, Kim and Gareth

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The girls over at Missbehave magazine have been doing their thing for a year now, presenting girls with the freshest looks in streetwear and designer gear, with a cutting edge attitude. The NY Observer, one of my favorite newspapers, profiled editors Samantha Moeller and Mary Choi in this week's issue.  Read it here.

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We just discovered a new Dutch magazine-- B612. If you ever took French, you may know that the title refers name of the asteroid on which the little prince, the main character of the book Le Petit Prince by Antoine de Saint-Exupery, lives. His mini-planet is a condensed, simplified universe that represents the complex reality of the real world. Fashion and style are cultural phenomena that spring from developments in society at large. Everybody knows the expression that when the economy blooms, skirts get shorter. But there are a thousand more ways in which the way people dress and groom are representations of bigger societal trends. Therefore looking at fashion can reveal aspects of society at large. Just like Saint-Exupery wanted to say something about the state of the world through the means of a fairy tale about a little prince, B612 intends to show trends in society by looking at fashion. The goal of the magazine is to report on what the editors believe is interesting right now, but it does leave room for the readers themselves to interpret what it could represent. Each issue will have a different theme, focusing on a different trend. The theme will have its impact on the design, format and presentation. That's DEEP.The theme of issue nr 1 is LOVELY CREATURES, what refers to animals in fashion. Get it while it's hot!

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If you work at a magazine, or in PR, or have aspired to do so, you've probably checked out MediaBistro.com, the web site that's a must-read for industry professionals. Media Bistro was launched in 1999 as a bare bones networking site for journalists and PR people. The site has eveolved to become an indispensible industry tool and last week it was bought by Jupitermedia for $23 Million. Founder Laurel Touby will stay on as Vice President of the company.

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Fashion events are always great places to meet interesting people with great style and the (capsule) show is no exception. The folks over at Refinery29 have great photos and Q&As with some of (capsule)'s best dressed. We've taken our own pictures as well-- check em after the jump.

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Wow! The first ever (capsule) show took place on Monday and Tuesday, July 23 & 24 at the Angel Orensanz Center in NYC and we've been hearing nothing but praise for the show. We invited 50 of the world's coolest independent menswear designers to preview their ss2008 collections at (capsule), and no one was disappointed. Despite monsoon conditions on Monday, hundreds of the world's most respected buyers and journalists came to the show, and even more came through on Tuesday. It was so much fun, Damien Nunes, fashion editor at GQ said he wished (capsule) could happen nevery day. We do too. The energy in the room was amazing as we started to build a community of likeminded designers, stores and editors at the show. Thank you all for your support! And thanks again to our sponsors. (capsule) set a new standard for tradeshows. But don't just take my word for it, check out what Refinery29 and men.style.com had to say!

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Real Real Genuine is an umbrella for collaborative projects with respected individuals and brands. As a business it gives a platform for emerging talent and is a destination for truly limited and exclusive denim & tees, sweats & jackets, shoes and sneakers, watches, leather goods and scents. Product includes tees from Alyasha Owerka Moore and Fiberops, New York label Local Strangler, graffiti artist 204 and Satsuma Clothing. Sweats from renowned artist and sneaker customiser Methamphibian. Denim from the best kept secret in Hong Kong, Blue Nail, and a custom built mens cologne from Social Creatures. New products and collaborations will appear as they become available in the coming months.

 

 

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Apparently, sustainability is no longer just a concern of the Greenpeace, tree-hugging, hippy set; Stella McCartney’s super-luxe, bespoke line is one hundred percent  animal friendly (as she doesn’t use fur or leather.) She’s even developing an organic skincare line. Swedish cult fave Cheap Monday uses recycled paper for the their tags and pocket linings, and British designer Katharine Hamnett’s famed, morally-conscious slogan tees are made with organic cotton. With a brand new Whole Foods smack-dab in the middle of Union Square, it would seem that vegan has become the new Kabbalah.

If you subscribe to this sort of fashion, keep reading after the jump- we've got info on this season's hottest, and most socially responsible accessory,pictured here, making its NY debut this week.

Fortunately, for those of us more willing to support Gore’s agenda than Bush’s, this recent advent of what has been affectionately dubbed “sustainable-chic” caters to both your inner hippy, and “Park Avenue Princess.” This Wednesday, I’d advise you put on a pair of your comfiest kicks and prepare to stand on a line that will perhaps—in size, rival those of last December’s PS3 launch; Anya Hindmarch’s “I’m Not a Plastic Bag” will make its final US debut at select tri-state Whole Foods Market stores (for a full stock list click here.) The reusable shopping bag was Hindmarch’s effort to quell the use of plastic bags (since they’re non-biodegradable.) With a $15 price tag, a designer name, celebrity following (Model Lily Cole and actress Keira Knightley have both been spotted toting the carryall,) the limited edition bag is sure to be follow the precedent set by its previous launches. (Virginia Jackson-Reed)

 

 

 

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Looks like we missed a crazy party last month at the Harlem boutique Atmos. Art Force One, the French fashionistos were asked to customize 24 pairs of Dunks for the shop's 2nd anniversary, and the result is an explosion of color and pattern... Very limited edition stuff- a collector's dream come true. We found these pictures on Formatmag.com and thought we would share...

More street pics after the jump.

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Paul Mittleman is one of the most influential creative directors in our industry. His blog on Honeyee has a cult following, and his work with the legendary streetwear label Stussy is often emulated. Format, the online magazine has a great Q&A qith Paul Mittleman, Stussy's creative director, on line now. Check it out here.

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The latest Weekly Drop podcast features famous NYC artist Claw Money, fresh off a book tour and trip to Barcelona for Bread & Butter. Claw Money speaks about her work in NYC and beyond, including discussion of her upcoming Nike Blazer that we showed you last week. So tune in to Weekly Drop now to catch another great interview by the Weekly Drop crew.

(via HypeBeast)

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Steven Alan Grant (pictured here), the man behind the Steven Alan showroom, stores and perfectly rumpled woven shirt collection is expanding his fashion offerings for spring 2008 with a collection of suits. Reflecting the current penchant for vintage suitings and edgy tailored looks worn by rock stars and hipsters, Steven Alan's new single breasted suits come in washed wool or broken twill, and achievet he same disheveled chic that the label is known for.

Photo: DNR

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Two of Brooklyn's most beloved designers have teamed up for a line of man jewelry that's totally charming. Brooklyn based hipster label Yoko Devereaux, has collaborated with charm-centric jewelry line In God We Trust to create a unique series of pins and charm necklaces that are specifically designed for men.

We've got more info and pictures after the jump. 

These pieces are all different, but each have their own edge. There's a miniature switchblade charm, an owl and a four leaf clover. The collaboration also includes charm pendants on slim gold chains.

 

 

A single pin retails for $42, and the whole set is $110, while the necklaces are $78 each.

 

 

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The blog PSFK is doing a great series of interviews with designers who will be showing at (capsule). This week read about Kicking Mule, Federation, Colab, and Yoko Devereaux, to name a few.

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The trail-blazing art magazne Arkitip's issue 41 is one you wont want to miss. The artist section of the issue is guest curated by KAWS, the graffiti artist known for his cartoonish characters, with X-ed out eyes as well as his new brand, Original Fake. Featured artists include Mark Dean Veca, Scott Campbell, OriginalFake,, Samuel Friedman, Matthew Hollister, Tito F,  Tony Talk, Fama Instante
For the Seeds, Nieves Pick, ModerNov and others.

And, the magazine comes in an in-case laptop case, designed by KAWS and Arkitip. The issue will be released in a limited edition run of 200 and each magazine will be hand numbered.

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The Libertine for Target collection hit stores today. We've been waiting to see what the duo of Johnson Hartig and Cindy Green, known for their reworked vintage pieces were going to do for the mega- trendy discount retailer. We're loving some of the girlie/badass/nautical/preppy looks they're giving us right now. The best part? Nothing's over $40.

We've got some pictures after the jump.

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Don't miss the menswear issue of the JC Report whoch is online now. There's an informative piece on the current crop of NY based independent menswear designers who are currently ruling NY. ex-Cloak partner Robert Geller, CFDA nominee Tim  Hamilton, and design supergroup Loden Dager are all covered, as well as Victor Glemaud, Philip Lim and several other rising stars in the biz.

Read it all here.

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Stateside, it becomes very easy to forget our friendly neighbor to the north. As far as contributions to fashion are concerned, the whole "mountain-ranger chic" look never really caught on. And while we all know  there's no place like New York, (I myself being slightly prejudiced, of course) Toronto and Vancouver are like the NY and LA of the North; filled with hip boutiques housing the brands that have become mainstays in the closets of many a style maven. Vancouver's Dutil Denim is one of those shops, offering a variety of refined sportswear and upscale streetwear labels for both men and women like Acne, Julian Red and opening Ceremony.

(Dutil is having a mega sale this weekend... more after the jump.)

In the short year and a half following its opening, the Cordova Street shop has developed quite a buzz. Stop in for timelessly chic pieces from A.P.C, or denim from brands like über-trendy Acne. Whether you’re an international tastemaker or are just content impersonating one, you’ll be hard pressed to leave the store empty handed. So don’t forget to check this shop next time you’re in town. After all, it is British Columbia; looking chic and leaving your fake id behind (the legal drinking age there is 18)—now that’s killing two birds with one stone! (Virginia Reed-Jackson)

 

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Man jewelry is becoming a hot item this season and we recently became fans of an Italian jewelry design company called Toy Me.  The brand will be coming to NY for the first time to participate in the (capsule) show July 23 & 24.

Toy Me got a great hit on Jargol.com last night, with lots of great pictures. Check it here.

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 The August issue of Details is out on the stands and we're loving "The Kids Stay in The Picture" -- a photo shoot by Danielle Levitt featuring a bunch of our favorite child stars from the '80s. Everyone from Webster's Emmannuel Lewis and David "Bud Bundy" Faustino the brainy beauty Danica McKellar (Winnie on the Wonder Years) and Jodie Sweetin and Candace Cameron Bure- the Olsen twins' older sisters on Full House. The issue also has some important style information, like How To Wear A Three Piece Suit, and a feature on anal sex... Pick one up today!

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