We've been hearing a lot about fashion going green, but now fashion shows are getting more environmentally friendly. Mercedes-Benz Fashion Week at Smashbox Studios announced today that the twice yearly event in Culver City, CA will be ‘greener’  next time around, October 14-18, with a focus on sustainability, eco-friendly fashions and designers.  In addition to working with designers and sponsors on a number of initiatives, the event will seek to reduce its impact on the environment, including adjustments to the production of the shows and materials used throughout. Title sponsor Mercedes-Benz will bolster this message by highlighting its latest clean diesel technology, Bluetec.

“This is a great first step for the fashion industry here in L.A.,” announced Smashbox Studios co-founder Davis Factor.  “California is on the forefront of green initiatives, and we are excited that we will be taking the lead here.”