GREEN LABEL ART
Mountain Dew has moved on from the action sports world to the art world with Green Label Art, a limited-edition series of aluminum bottles featuring designs created by a variety of artists. The Green Label Art series (www.greenlabelart.com) will be released May through October in select markets and will feature the work of artists TWEEQiM, Troy Denning, Peat Wollaeger, Mark Nardelli , jeffstaple, Methamphibian, Chris Pastras, Adam Juresko, Dr. Revolt — graffiti artist; NYC, Chuck Anderson, and J.T. Woodruff.
The artists were given a plain, 16-ounce aluminum bottle and asked to create their expressions of Mountain Dew. Treating the bottles as a canvas, the artists used a variety of approaches and applications including: tattoo design, cut-and-paste materials, paint, charcoals and computer graphics.
WOLLAEGER TWEEQ STAPLE
If you’re upset that Mountain Dew didn’t approach you for your artwork, don’t worry, You can submit your idea for artwork to the Green Label Art web site, and the public will vote for their favorite design. The winner will receive $10,000.
REVOLT PASTRAS METH
The bottles themselves are only part of the picture Mountain Dew is painting for Green Label Art. Each artist has found different ways to incorporate his Mountain Dew designs into other projects:
§ Graffiti artist Dr. Revolt has customized a tricked out low-rider bicycle, painting the frame in the same style as his Mountain Dew bottle
§ Tattoo artist Troy Denning collaborated with New Era on a limited-edition hat based on his design
§ Graphic designer Mark Nardelli created limited-edition skateboard decks with his Mountain Dew artwork
§ Stencil artist Peat Wollaeger made a viral video in which he portrays, in costume, the whimsical Dew Hillbilly icon of 1960’s depicted on his bottle
§ Collage artist Adam Juresko designed a zippered hoodie sweatshirt featuring his Mountain Dew artwork
§ Guitarist and lead singer for Hawthorne Heights JT Woodruff will feature his design on the cover of his special-edition live CD.
JT WOODRUFF
