RETAIL: SOUTH WILLARD

Located on the up and coming shopping drag of West Third Street in Los Angeles, South Willard is a tiny shop that offers some of the most coveted designer labels in the market to style-starved Angelenos in search of some American designers and European flavor. There’s a thoughtful presentation of collections from designers like Alexandre Herchcovitch, Rachel Comey. Veronique Branquinho for women and APC, Band of Outsiders, Common Projects and Rag & Bone for men as well as a house label in a sleek, all white environment.  The store, which was opened in 2004 by Danielle Kays and boyfriend Ryan Conder is named for a small street in the little town in Vermont where Kays grew up. In addition to clothes, art books,candles, stationery and accessories are neatly displayed on the shop's giant wooden table.

South Willard: 8038 West Third Street, Los Angeles, CA; 323.653.6153

more photos after the jump

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