SHOP THE MARKET: THE DENIM BAR

DC denim heads shop at The Denim Bar, a 2 store chain in the DC area that specializes in, you guessed it, jeans.

 

Owner Mauro Farinelli has created the Denim Bar as not only a super comprehensive jeans retailer with deep assortments of over 60 brands, it’s also a fun place to shop, with a bar, an Xbox, and coming soon, a foozball table . The store is available for rent for private shopping parties, as well. What more could a fashionista or her boyfriend want in a store? Well—there’s tons of great denim and sportswear as well from super cool brands like Nudie, Tsubi, Cheap Monday, Julian Red and Prps, as well as the more mainstream faves: Chip & Pepper, Joe’s, and True Religion at Denim Bar, which caters to a young professional crowd whose ages range from mid 20s and up.

But it’s not all fun and games, Farinelli has an eye for fashion- he studied tailoring in Italy before venturing into the retail game and has an encyclopedic knowledge of the denim market. The staff is highly knowledgeable. They can tell a client about the backstory of a brand, or about what type of denim is used, or which mill a denim comes from, says Farinelli. “It’s important when you’re selling $300+ jeans to have an educated staff.”

Farinelli also likes to work with vendors on exclusives, events and cross promotions. An upcoming Diesel event, to promote colored jeans is being billed as a painting party- clients are invited to come in and paint themselves, or create art at the store. An exclusive style with 5EP is also in the works. Farinelli plans to open an e-commerce site, which will offer slightly more fashion-forward offerings, by spring 2007.

1101 S. Joyce Street, Arlington, VA; 703.414.8202; www.thedenimbar.net

4939 Cordell Ave, Bethesda MD; 301.986.5260

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