In the three years since Ever was launched, the iconic tree logo has become almost a hipster staple. The line really embodies LA style, with its soft washed fleece, tees, sweatshirts and trousers, and clean graphics with a natural edge. Celebs like Brad Pitt, Jude Law, Ben Affleck and Kristin Davis are all fans of the collection.

Ever was created by Jason Bleick in 2003 as a menswear collection, with a women’s line to follow a year later. Inspired by construction, functionality, and the way that nature's elements age everything around us, Ever uses the very best fabrics and innovative methods of garment possessing.  The result: T-shirts, denim, sweatshirts and bottoms with the best hand feel and the most comfortable fit. Ever uses premium materials to create a luxury processed collection to feel like your favorite vintage piece the first time you put it on.

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Our girl Claw MONEY makes another appearanace in the NY Times. This time, T magazine wrote Claw up for her upcoming book, Bombshell. See the text excerpt after the jump.

Her book was also selected as Product Of The day on MTV.com. 

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Cool stuff from some cool blogs...

 (photo: complex.com)

This new shop in Tokyo is the first boutique to sell sounds. Read about it on The Coolhunter

Exclusive Japanese footwear brand VisVim releases its take on the classic wallabee.From Hypebeast.

Reebok releases a collection of limited edition sneakers to coincide with the World Series of Poker. From Complex.

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DC denim heads shop at The Denim Bar, a 2 store chain in the DC area that specializes in, you guessed it, jeans.

 

Owner Mauro Farinelli has created the Denim Bar as not only a super comprehensive jeans retailer with deep assortments of over 60 brands, it’s also a fun place to shop, with a bar, an Xbox, and coming soon, a foozball table . The store is available for rent for private shopping parties, as well. What more could a fashionista or her boyfriend want in a store? Well—there’s tons of great denim and sportswear as well from super cool brands like Nudie, Tsubi, Cheap Monday, Julian Red and Prps, as well as the more mainstream faves: Chip & Pepper, Joe’s, and True Religion at Denim Bar, which caters to a young professional crowd whose ages range from mid 20s and up.

Paris-based April77 is more than just a jeans brand.  Founded in 2002 by Brice Partouche, April77 is a tribute to rock culture and its way of life.   Getting its inspiration from the underground scene, the label stands out through style and creativity. The brand's tight cuts in raw denim are a favorite with hipster rock bands including The Yeah Yeah Yeahs, Franz Ferdinand, Iggy Pop and The Horrors. 

Each piece of the collection tells a story from the rock era as seen through the choice of fabrics, names, hidden details and cuts.  April 77's Spring/Summer 2007 collection is titled “Death Melody” and styles include unisex skinny jeans with asymmetric zips, and sexy jackets with elements of military, tailcoats and revamped trenches. The brand can only be found in select influential boutiques worldwide.  And adding to the list of what makes this brand so cool -- April 77 is actually affordable.  You’ll never have to pay more than $150 for a pair!

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Fashion was in full swing at the 47th Annual Academy Awards. There were some great selections and some not so great choices for the Red Carpet. Congrats to all of the winners. Big shout out to ALT (Andre Leon Tally) and his styling choice for the "Peoples Princess" Academy Award Winner for Best Supporting Actress, Jennifer Hudson, in Oscar De La Renta. More winners and great dresses after the jump!

  Penelope Cruz looked gorgeous in Versace

 Jennifer Lopez looked grecian in Marchesa

Deep Colors hit the red carpet

 Reese Witherspoon in her fav designer Nina Ricci

 Maggie Gyllenhaal

 Isla Fisher

 Cate Blanchett looks perfect in Armani Prive

 Beyonce also stunning also in Armani Prive

 Helen Mirren looked like royalty in Christian Lacroix

 Others we liked

 Emily Blunt

 Jessica Biel in Ocsar De La Renta

And our most improved goes to..... Celine Dion

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Not just any shoes—but a pair of the exclusive collection the stylist has created for Payless. The fashion icon, who was nominated for an Oscar for The Devil Wears Prada, recently designed a collection called the Red Carpet Collection by Patricia Field, which be released for Holiday 2007.  Pat’s shoes featured a platform heel and ankle strap and are made of metallic and snakeskin materials. Additional styles, as well as a range of handbags will be part of the collection, which will be priced under $50. 

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We Are The Market is happy to announce that the folks at Copenhagen Street Fashion will now be sharing their research with us. Scandinavian fashion is so influential right now, and we will be able to keep on top of the street trends-- where it all begins thanks to Hans, our charming blogger on the streets of Copenhagen.  We will be featuring photos from the streets of Copenhagen on a regular basis. To see even more, click here.

Check out the latest street trends after the jump.

here's a photo of Hans-- our charming man on the streets of Copenhagen

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Long known for the tattered jeans and vintage T-shirt look, LA has slowly been growing up and learning that blazers can be worn during the day and flip flops aren’t the only form of footwear.

Guiding guys towards the land of better dress are a smattering of new stores; one of the most notable is Legion.

Legion has become a major player on the cool kid circuit since its opening last year. Owner Ilan Bitton explains that his “involvement in action sports and footwear over the past years has led to my personal evolution in test and attitude. I believe that other customers have gone through a similar evolution and hope that they will be inspired by the shop and the assortment.” 

The store may be a bit daunting at first glance with its black slate floors, leather club chairs and taxidermy animals lurking but Ilan hopes that the space oozes warmth and familiarity with patrons. The last thing he wants is people to feel unwelcome. As he explains, “I wanted to create some at-or-above the level of other leading concepts but my style will be to have this complimented by an 'inclusive' attitude and to avoid the 'cooler-than-you' atmosphere I've seen sometimes tainting other shop-cultures. For me it's about being welcomed like family, being treated with a down-to-earth friendly humility.”

Brand include: Rag and Bone, B blessing, Surface to air, Ever, Trovata, Phenomenon beyond description, (Japan), Glamb (Japan) ,Jas mb (London), Naj le gitan, A life, Idiom, Engeneered Garments and grooming line Baxter of California.


Legion,141 1/2 Larchmont Blvd., Los Angeles, CA, 90004; 323.871.1900

 

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We are loving a British brand called Unconditional. This 4 year old men's and women's brand is on the verge of global domination, with clean, strong silhouettes, and an avant  garde aesthetic.

The brand was launched as a tiny capsule collection of menswear for the Concrete shop, in London’s Soho and is now sold in over 1000 stores worldwide. The brand now also features women’s wear and shows at London Fashion Week.

The wide range of males that have bought the collection include Brad Pitt, Adrian Brody, David Beckham, Jude Law, Ewan McGregor, Will Young, David Bowie, Ewan McGregor, Robbie Williams, Ricky Martin, Bono, Will Young, Goldie, Michael Stipe, Depeche Mode, Lamb, the Rolling Stones, Royksopp, Kasabian, Mika, The Feeling. And on  the girls front ... Skin, Gwen Stefani, Tori Amos , Kelis, Kate Moss, Roisin Murphy , Jade Jagger, Kelly Osbourne, Sheryl Crowe, Amy Winehouse, and Paris Hilton are fans.

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"A Nice Set," a book project and accompanying exhibition curated by Plus et Plus together with the Reed Space and IdN, opened at Reed Space Tokyo on February 2.

The exhibition features 12' DJ slip mats uniquely rendered by an international group of artists and designers.
The mats are inspired by and reflect the diversity of DJ culture, which represents hundreds of musical genres from around the world, each with its own scene, its own style and its own art.

The 33 and 1/3 artists (the 1/3 being ten-year-old Maceo Villareal, based on age) included in A Nice Set hail from a variety of artistic backgrounds and cities. Instead of limiting the show to a universal visual aesthetic, Hollister selected artists based on talent and the uniqueness of their work, but also sought to select artists who displayed a passion for music in their work and in their lives, regardless of whether they earned their living as an illustrator or a photographer. Many of the artists are DJs and musicians themselves, are involved in the design side of the music industry, or are uncommonly passionate about music. This project is meant, in part, to be an outlet for the artists to express their feelings about music.

A Nice Set began in Hong Kong in December 2006 and after its visit to Tokyo A Nice Set will be featured in The Reed Space New York. Additional artists will be added in each city and will produce pieces reflecting the persionality of each locale. Each opening will feature a limited-edition item specifically designed for and sold at the event.

The Book:

A Nice Set is the companion book to the art exhibit of the same name. Published by IdN, the book contains detailed images of the art that comprises A Nice Set, information and interviews with each of the participating artists, and talks with DJs and musicians such as A-Trak, Bobbitito, Jamie Lidell, Danny Krivit, Loop Professor and others.

Blurb:

Lately, it seems that everyone’s a DJ. For better or for worse, iPods, CDs, and laptops allow anyone to forgo a proper vinyl education and hop into the booth. Though, when you step back and think about it, perhaps the principles behind what makes a good DJ are always more universal than anyone realized, at least when it comes to creative sublimation. Just as DJs distill the work of many musicians into a new and larger entity, creating a separate experience for the audience, visual artists, too, are tapping into their own cultural surroundings, sampling the influences they have accumulated, integrating them into their work. Both the visual artist and the DJ can be seen as “selectors” who draw from trends and fads, the finished product being their interpretation of the art around them. With this in mind, A Nice Set was born, conceptualized by Jeremy Hollister and Jeff Staple several years ago, after the pair stumbled upon a pile of spare slip mats Staple had hanging around his office. Originally conceived as a solo show in which Hollister would exhibit his own slip mat designs at Staple’s New York Reed Space, it evolved into its current form when Hollister decided the project would be more interesting if he could invite a collection of international artists to contribute work, and Staple would then exhibit them in his New York and Tokyo Reed Space locations.

A Nice Set Tokyo Exhibition
Date: February 2nd - March 2nd, 2007
Place: Reed Space Tokyo
Address: 6-4-6 Minami-Aoyama, Minato-Ku 107-0062
Opening: February 2nd, 2007

Credit: Shift Blog

Slipmats from "A Nice Set" at Reed Space Tokyo. 

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There are a lot of fresh ideas in the magazine world this season.

MONOCLE: A FRESH EYE FOR THE MEDIA WORLD 

Tyler Brule, editorial visionary and former founder of Wallpaper magazine, has launched a new magazine, called Monocle, that’s applying a fresh eye to the publishing and media worlds. The magazine is a real in-depth read, with close to 250 pages in the premier issue, and will be published 10 times a year.

Monocle’s press release explains its mission: “Created for an audience that existing media models currently ignore, Monocle is a global media brand that combines print, web and broadcast components. At its core lies a monthly magazine delivering original coverage in global affairs, business, culture and design. Sitting alongside will be a web-based broadcast component delivering bulletins, mini-documentaries and talk formats.

 

GET ON LINE: NYLON AND VAPORS GO DIGITAL

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The people over at SlamxHype have tipped us off to a great new site--a global directory of sneaker stores. Click here to check it out and find great retailers specializing in kicks all over the world. The site features short overviews of each store, and even shows you its location on a map. Anyone can add a store to the site, so its going to become pretty comprehensive very quickly. And anyone can write a review of a featured store, so sneaker heads can hear the real deal.

Sneakers not your thing? There's also another site, a streetwear directory, which maps out the world's best streetwear stores all on one handy web site. Click here to check it out.

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Screen printing was all the extracurricular rage at both the Street Culture section of MAGIC and at the Project Show. With hand silk screening being at the root of so many brands that have found success today, it was great to see messy globs of paint, squeegees and screens being put to use. (Plus, we love a freebee).

 

 

 

At MAGIC, Boost mobile called upon Hit & Run to execute custom tees that ticket holders could customize with up to three different “hits.” The artwork, provided by streetwear leaders like In4mation, The Hundreds and Mishka, rotated daily. We decided on a triple hit of a popular design by our friends at In4mation and the results were great.

The crafty, good peeps at Swindle magazine teamed up with the Levi’s Andy Warhol project in their lounge at the Project Show and offered a range of well-loved Warhol graphics for men’s and women’s blanks. We chose a pale yellow tee hit with the famous Velvet Underground banana. Hot.

 

 

 

 

 

 

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What would a tradeshow be without a little debauchery after hours? Whether youre hitting the circuit in NY, Milan, Barcelona, London, Vegas or Paris, after a long hard day at the show, you can be sure that there's a party where everybody knows your name.

We've asked you to send us your favorite party pics of the season and we'll post them.

Check them out after the jump. If you havent sent yours yet, email them to info@wearethemarket.com

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Well, the biggest trade shows are now behind us, and we want to hear from you!

How was Vegas? What trade shows did you attend? What did  you think of the Project show?  Did you check out United? How was MAGIC? Did you go to any good parties? Or bad ones?

Did you attend any shows overseas? What were your best sellers? Let us know!

Click on the COMMENTS link below and enter your comments. They will be published for the market to see!

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We were excited to attend the launch of the United Trade Show because we love love love the Alexis Park Hotel, where the show took place. This show was reminiscent of the early days of the Pool show, which wasn't too surprising because the organizers are the founders of the Pool show. While there were a lot of “made it in my garage” kind of brands, we found some real gems there as well.

We Are The Market was one of the first sites to cover the show. See our preview of United here.

And see our favorite items after the jump...

Key Items: We Are The Market's favorite items from our favorite brands

Supra Footwear

Indy Checkers and Slim Sky Tops by Chad Musca - $185-$195 HOT HOT HOT!

Pharmacy Industries

Wicker Print Hoody $115 and Logo PHCY Hoody $96  Sooooo cute and cuddly!

Bijules NYC

Gold Pitbull Pendant $450  Every girls BTFU chain...

Jeffrey Campbell

Pumps in assorted fun colors, picture here in yellow. $75  Good with any outfit!

Public Domain

Blossom Mega and Micor Tees $32 We LOVE this cute new brand and their mega/mini concept.

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We headed over to MAGIC on Tuesday to check out the scene and see our friends who were showing there. The contemporary and designer sections were pretty boring but the South Hall was definitely where it was at.

Once again the Street Culture area and surrounding brands were the highlight. Allover print hoodies and tees still reign supreme here, but we did see some cool outerwear mixed in with some cut and sew.

Check out We Are The Market's key item picks after the jump.

MAGIC South Hall Top items from 5 of our Favorite Brands

Pegleg NYC

Cezanne Sweatshirt for $100. Shout out to young Harry who was rockin and rolling at the show!

Swagger

Japanese Dress Army Jacket $673. Strictly for stylin and profilin. 

10 Deep

DVSN – Runaway Zip Hoody $125. From the tastemaker collection... (This is part of the DVSN group which is a 5 piece collection sold in 10 stores only)

Stussy

Sierra Parka for $180. They always bring perfection to the classics. 

Absurd 

Absurds Tee for $60. ANGELO!!!! We couldn't even catch up cuz cats were lined up at the booth!

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Organized by LinYee Yuan (who recently wrote a knockout overview of the streetwear game for Theme magazine), FoSho FoShow was sho-ly the smallest and quaintest trade show to hit Vegas this season. Maybe for those reasons, we loved it. The show brought eight brands together in a small room at the Alexis Park and rode United's indie wave. Small, yes. Insignificant, no. Heavy hitters DC Shoes and 10 Deep were cornerstones, while an assortment of some of streetwear's brightest rounded out the room. Showing off of simple garment racks in little group formations were Kilo Goods, Rocksmith, Phenomenon, Complete Technique, HiQee and our good friends at Lemar and Dauley. With Project and MAGIC so overwhelmingly crowded, and frankly, boring....FoSho FoShow was a brightly colored breath of fresh air. Strong direction is just what the market need right now. Bonus points: the bowl of Emergen-C packets at registration.

 

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We still remember the good old days when Project was a tightly edited show with only 60 amazing brands. Now the show seems almost as huge as its sister show, MAGIC, with over 800 brands. The term “boutique tradeshow” can no longer be applied to Project which was bigger than ever.  And although premium denim was still going strong at Project, the show can't be called a premium denim show anymore, either.

While sometimes we felt the aisles and aisles of clothes were never ending, Project still delivers a great presentation of the market's most coveted premium menswear brands. 

 Our favorite pieces are pictured after the jump.

Key Items: We Are The Market's picks  from 10 of our favorite brands

Gilded Age

Tammany Plaid Wool Jacket $798, photographed with the Hudson Rider Fit Jean for $368

One True Saxon

Stripe Hoody w/ Dual Kangaroo Pockets $160

Penfield

Outback Trail Puffy Vest $150 over the DPM Feather Zip Hoody (Maharishi) for $90

Corpus

Jersey zip jacket with hoody that can be converted into a turtleneck $175,

shown here with Full Leg Drawstring sweat pants for $130

Canterbury of New Zealand

Waikato Military Jacket for $148 over Wheatley Oxford Shirt for $98

C.P. Company

Millie Miglia Vacuumed Leather Jacket w/ removable shearling lining AND removable hood/goggles $1850

Prps

Khaki wool lined military blazer for $450 photographed here with basic 5 pocket rinse for $260

Coast, Weber & Ahaus

Puffy grey vest with crest $750 over striped button down $192.50

RVCA

Hampton flannel shirt for $80 photographed with Spanky straight leg jean $80

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On Wednesday, February 21, 2007 Nylon Magazine and 1921 Denim are hosting a party at the new Gallery Bar, an art gallery/bar that features the work of up and coming artists, on NYC’s Lower East Side.  

The event will feature an exclusive art installation of limited edition denim wall hangings, a collaboration between 1921 Denim and Japanese artist Takuto Mochizuki. Unique in both concept and design, each wall hanging features the front or the back of a jean appearing to emerge from a denim canvas. Takuto Mochizuki, who first collaborated with 1921 on a collection of hand-embellished jeans in 2005, has created one-of-a kind jeans for Japanese musicians, fashion stylists and local vintage garment vendors and lends his hand to 1921 designer Allan Kemp to create this truly exceptional mix of art and fashion.

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 hejfina is a boutique that carries essentials for a lifestyle centered around modern function and form, including men and women's clothing, shoes and accessories, custom furniture and art and architecture books. Heiji Choy opened the store in 1994, and it has quickly become Chicago’s most fashion forward destination.

Hejfina raises the bar when it comes to progressive fashion and lifestyle retail. The long narrow store carries the most directional designer labels including Alexandre Herchcovich, APC, Edun, Rag&Bone, Tsumori Chisato, and See by Chloe for women. The men’s assortment is equally impressive, with sportswear from the most coveted labels including An Earnest Cut & Sew, Cloak, Corpus, Kim Jones, Comme De Garcons, YMC, Rachel Comey, and Harald. 

Hejfina raises the bar when it comes to progressive fashion and lifestyle retail. The long narrow store carries the most directional designer labels including Alexandre Herchcovich, APC, Edun, Rag&Bone, Tsumori Chisato, and See by Chloe for women.

The men’s assortment is equally impressive, with sportswear from the most coveted labels including An Earnest Cut & Sew, Cloak, Corpus, Kim Jones, Comme De Garcons, YMC, Rachel Comey, and Harald.  The space also serves as an interactive design lab, hosting installations by up and coming Chicago artists and various speakers on current topics in art and architecture.  Always blurring the lines between fashion, and other arenas of design, there’s even a furniture showroom that sells the works of 4 talented young designers 

 
 Hejfina, 1529 N Milwaukee Ave; Chicago, IL 60622; 773.772.0002

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Being in charge of distributing VICE ain’t easy— you have to schlep bundles of magazines and deal with ornery delivery guys in every town in North America. Lauren Dzura, VICE’s distro manager, somehow manages to do the job with surprising calmness and feminity that’s reflected in her personal style. VICE keeps her busy, but we caught up with her in Brooklyn last weekend.

Q: How would you describe your style?
A: My fashion inspiration comes from wanting to be comfortable at all times. I like to wear dark blue or black jeans, and pair them with a funky sweater that my high school best bud, Devon, sends me from the vintage store she owns in Tallahassee .

I also like to buy button down, capped sleeve shirts from Goodwill or the Salvation Army and tailor them myself to get the right fit. I wear Converse, Vans, Nikes, or flats with peep toes. I love wearing vintage stuff because I know it’s one-of-a-kind piece and not mass-produced shit.

Q: What’s inspiring you now and what’s gonna be hot next season?
A: I think shorts will be hot this spring, especially ones with a high waist. I am also liking pencil skirts paired with cinched belts and a t-shirt or cardigan.

Q: What about non-fashion stuff? What’s are you feelin?
A: The resturant Zenkichi is set up like a maze, gives you a private booth with blinds, and a red button to summon your waitress whenever you want, on top of great sake and Japanese food. Simply amazing.

Reality TV is on its way out-- I'm tired of watching people act like a bunch of herbs. Internet TV is on its way in.

Also, recently, I've been loving the architecture of NYC’s abandoned subway stations.

                                          High-waisted shorts like these are in.

                                                     Reality TV is out.

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We spoke with Dominick about what's selling now in his stores.

By offering a prime selection of top-notch skateboarding brands and street-couture lines, Brooklyn Projects has fast become known as L.A. 's premiere skateboarding headquarters.

 

There's a mini-ramp in the store;s back yard which is frequented daily by such riders as Chad Muska, Andrew Reynolds, Mike Carroll, Scott Johnston, and even skate legends Christian Hosoi and Tony Alva. Nevermind BP's regular star-studded clientele, which Deluca says is too many to list.

 

 

Brooklyn Projects opened a store in Hiroshima , Japan , as well as a third location in LA’s Echo Park in 2005.

Brooklyn Projects' best sellers are:

 

1. Nike footwear

 

2. Crooks & Castles

 

3. 10 Deep

 

4. Fuct tees

 

5. Lee jeans

 

 

Brooklyn Projects Hollywood,

7664 Melrose Avenue, Los Angeles

 

Brooklyn Projects Echo Park, 2125 W Sunset Blvd., Los Angeles

 

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The gang at Refinery 29 have put together a great roundup of the more avant garde trends from the more cutting edge designers who showed last week in NY including Erin Fetherston, Bruce, Derek Lam and Proenza Schouler. Click here to read the story.

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