Introducing the ultimate Rugby shirt. Canterbury of New Zealand, the official purveyor of rugby team uniforms for many of the world's top teams is bringing its century-old heritage to the US with a new Off Field collection that blends technical elements of rugby style with contemporary flavor.

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Graffiti in Its Own Words.  Old-timers remember the golden age of the art movement that actually moved. (New York Magazine)

Tapping into Students With Style (http://www.brandchannel.com)

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Arrive is the best thing to happen to Miami fashion since Crocket and Tubbs. The 3000 square foot shop, opened in September 2005 in the heart of South Beach, is the collaborative creative vision of Dao-Yi Chow, former Creative Director at Sean John, Max Pierre of Miami’s famed Opium Group and former investment banker Dennis Jiu.

"With Arrive, we wanted to create a space that explored today’s global lifestyle of frequent travel, and what people do when they arrive in a new city,” says Chow.  “But it’s not just about the destination, it’s about the process of exploration. It’s about the thoughts and excitement you feel when you experience a new culture.” Chow’s vision is expressed in the way he curates the shop. Mixing an avant-garde designer sensibility with a street aesthetic, specifically edited to entice and enhance a modern tastemaker’s busy life, Arrive’s merchandise mix offers an eclectic array of apothecary, luggage, gadgets, books footwear and fashion from the most innovative labels – a first for the Miami scene.

Arrive serves as a laboratory for new product and projects from established designers and artists from around the world. Exclusive designer jeans by Prps and sneakers designed by Yohji Yamamoto for Adidas sit next to bags by traditional men’s wear outfitter Filson, designs by Hussein Chalayan and vintage Gucci sunglasses. Arrive  also carries exclusives, created expressly for the store from several designers each season. It’s the only store in South Beach to carry brands such as Cloak, Nicole Farhi, Alexander McQueen and BBC, as well as Nike White Label, Comme des Garcons, Anglomania by Westwood, Bell & Ross, Be & D, Nokia, Sony, Christian Roth, many others.

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What are the most popular fashion blogs ?

1. Gofugyourself.typepad.com (what celebrities are wearing)
7,393 links from 4,547 sites

2. Trent.blogspot.com (what celebrities are wearing)
5,002 links from 2,935 sites

3. Coolhunting.com (new products and trends
3,903 links from 1,795 sites

4. Shoeblogs.com (shoes)
2,216 links from 1,002 sites

5. Hypebeast.com (streetwear and sneakers)
1,773 links from 504 sites

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A store just opened, in of all places, Bangkok, selling graffiti legend Futura's tees and figures.

A store just opened, in of all places, Bangkok, selling graffiti legend Futura's tees and figures. For more pics and info, visit High Snobiety. (photo source: High Snobiety, June 22)

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METROSEXUAL IS OUT. MACHO IS IN Are you tired as we are of reading these crazy articles? Looks like the manly man is back for fall.(ABC NEWS)

A SLIP ON CUTTING EDGE FASHION- Urban Outfitters shows decline in sales (USA Today)

BUT WILL IT PLAY IN MANHATTAN? Topshop is looking to open a NYC store next year. (NYT)

ISETAN TO SELL BARNEYS JAPAN (WWD) 

DIOR PREPS FOR POSSIBLE SLIMANE DEPARTURE (WWD)

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WWD reported yesterday that premium denim manufacturer Blue Holdings has agreed to acquire Long Rap Inc.,the owner of UP Against The Wall for $32 million. Blue Holdings president, Paul Guez, plans to use the chain as a base for expanding his direct retail operations. As reported, Guez, who owns Antik Denim, Taverniti, and Yanik, plans to develop 6-10 brands, to be sold in between 100 and 200 retail stores, alongside other premium brands. Currently there are 24 Up Against The Wall stores.

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Rick Klotz of the legendary streetwear label Fresh Jive has been up to some great stuff lately. Sure we all remember those early FJ tees and caps from back in the day (think early ‘90s), but the brand’s still around and as relevant as ever. We really like The Propagandist, Klotz’s “creative journal” that features photo essays and articles on things that ring relevant to the Fresh Jive family.  Published annually, it's always ahead of the trend, super inspirational and there’s a feeling of authenticity about it.  It doesn’t at all read as just another vehicle for marketing as so many little mags do these days. The picture above is from a story on surf culture shot by awesome photographer and BPMW friend Danielle Levitt.

Check out this pic from the debut episode. Adrien Grenier wears green Howe tee!

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SURVEY: Celebrities not effective as product pitchers  Note to marketers: if you want to attract customers from the wealthiest sections of society, don’t hire a celebrity endorser...(Brandweek)

SNEAKER COLLECTORS GO FOR RARE, FUNKY (Herald News)  Sneaker hype hits North Jersey!

FRENCH DISCOVER ECOLOGICAL HAZARD OF WASHING JEANS (wgsn)
An ecology report by the French environment agency suggests machine-washing, tumble-drying and ironing a par of jeans in its life cycle uses 240kWh of energy a year, equal to using 4,000 60-watt lightbulbs for an hour. Meanwhile, dry cleaning them is "an environmental disaster" it noted.

SKY DAYTON GETS MOBILE (Wired) High rates, low tech - when it comes to cell phones, the US is the third world. The trend surfer who started EarthLink wants to sell you a fully loaded device from the wiredest place on the planet.  The report by research firm Bio Intelligence Service concluded we should wear jeans two days a week, wash them every fifth day and let them drip dry.

It also concluded that a French jeans wearer would damage the environment the least by buying denims made of cotton from a country not too far from Europe with strict anti-pollution laws.

It looked at the cycle of an "average" pair of jeans - made of 600g of denim, lined with 38g of polyester, with six rivets and a button, worn one day a week for four years, washed every third time in a high-energy machine at 40C and ironed before wear.

The report's author, Nadia Boeglin, who also suggested minimising impact on the planet by giving jeans away or cutting them down to make shorts, told The Guardian newspaper: "We focused on jeans but all the things we use daily are a problem... just by paying attention to a few simple details we could reduce [greenhouse] gas emissions."

Fashion Shift May Help Teen Retailers, Hurt Others (Reuters) After a decade of wide-leg pants and skinny tops, jeans are getting skinnier and are being paired with wider and longer tops...

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We just heard that one of Trovata's 4 super cute founding members is leaving the group. Josia(he's the one with the brown hair and the beard in case you dont know which one is which) is leaving Trovata to pursue his 12 year relationship with his girlfriend! She's a doctor, thank you very much, and lives in Seattle. Josia is moving up to the land of the latte to be with her. Good luck!

For more, read WWD.com

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We are loving flat,white jazz shoes- like the ones made by Capezio, for dudes right now.  Worn with skin tight jeans, or a cute pair of shorts, these shoes are looking fresh. Hedi Slimane's offering for Dior Homme sets the standard. Trendcentral also spotted the trend.

This is a look only for the few who can rock it! For more, check refinery29.com

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Love it, or hate it, Ed Hardy's tattooed up fashion is a huge phenomenon. Designed by former Von Dutch designer Christian Audigier, along with tattoo king Don Ed Hardy, who calls himself "the godfather of the modern tattoo," the brand has become a celebrity favorite. Now the West Coast-based brand is hitting Manhattan- HARD- with a new boutique in the hottest retail area in the city- the Meatpacking District. 

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Levi's Delves Into The Archives (SFGate.com)

Media News- Memo Pad: Rollins Rolls Out ... iPages(WWD) 

Since 'Young Hipsters Have All Moved To Brooklyn,' New Weekly Launches For Lower Manhattan (Media Bistro)

The Best Breed of Backer (Forbes.com) 

Get a Promotion and Get Your Own Design: Introducing the Michael "Macko" chino from Chip & Pepper (The Daily)

CFDA WRAP UP (Fashion Wire Daily)

India- A Hot Brand Climate? (Brandchannel)

Future of Vending: IPods and more (OC Register)

Trendy Oversized White T-Shirts (Washington Post)

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We're all trying to figure out how to make the denim wave keep on going strong.. While some people are ready to move on to non- denim bottoms, denim, at prices well over $150 a pair is still selling like crazy. So what's next? WGSN.COM reports....  

TRENDS UPDATE: MADE-TO-MEASURE SERVICES FLOURISH IN THE DENIM MARKET
Cleaner, smarter jeanswear silhouettes are emerging in the denim market as made-to-measure denim becomes the pinnacle in a customer's search for premium individual pieces, reported WGSN's denim trends team.

Both new and well-established brands are offering more than an off-the-peg denim service. Tailored denim jeans or jackets provide a personalised denim option for the customer whose love of denim outweighs worries about price.

New York-based premium denim brand Odyn is introducing a made-to-measure service this autumn. It will include a personal consultation with an Odyn designer who will advise on the best fit, wash and style available. The company will offer three styles: skinny fit; low-rise, slim-fit boot-cut; and a higher-rise classic bootcut.

Bodymetrics and Intellifit have adopted a state-of-the-art approach offering a body-scanning system that takes body measurements to the exact centimetre. Working with jeanswear labels including Serfontaine and Levi's, the resulting measurements are used to create or find a pair of jeans with the ultimate fit for each individual customer.

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