METROSEXUALS- do we still care?
We should! Grooming products are a growing segment of the premium market, and are a great addition to any men's department or boutique.
Metrosexuals-- those waxed, tweezed and moisturized men that burst onto the scene a few years back are back in vogue. While we dont particularly like the term, their influence is everywhere. We've seen a number of articles about the growing premium men's preferences toward grooming products these days, but we like this one the best-- specifically because our very own Edina Sultanik is quoted. Check it out on brand channel.com
