
Happy Socks, purveyors of fun, colorful $10 socks from Sweden had their US launch party Friday night. Cator Sparks reports: You know how editors can be. ‘Oh another launch of something. yawn!’ Well nobody was yawning at the US launch of Happy Socks Friday night. From 8pm-7am (yes you heard us right!) editors, taste makers and a whole gaggle of Swedes rocked out in a Nolita bi-level raw space with two gigantic terraces. To everyone’s delight it wasn’t another passed apps and premium vodka event in a hip hotel. We’ve never even heard of Astor Vodka but it came in plastic gallon jugs and by the end of the night everyone learned to drink cocktails with no ice– party people were stumbling around with free socks in one hand and a bottle in the other. Thank God for the Amstel Light that kept this pr man from passing out into an oblivion of 80 proof scandal.
Viktor and Mikael, founders of Happy Socks could not have been more amused with the evening. Their friend Pelle from the Hives DJ’ed, everyone tore up the dance floor and in case anyone didn’t already know, they proved that Swedes are the hottest ticket in fashion right now. (Cator Sparks) .
Pics after the jump.
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