Opening up as a retail space named Norse Store in Copenhagen, Denmark in 2004, Norse Projects became a clothing brand just 4 years after and has been doing great ever since. When we spoke with Mikkel Gronnebaek of Norse Projects, he was adamant that Norse Projects is not just a trendy fashion brand and it shows in their collection. Staying true to their Scandinavian roots, Norse incorporates functionality and quality into clothing that can be worn during bad weather. Collaborating with Elka, an old Danish rain wear company in operation since 1958, Norse Projects created a rain coat that has a more fashionable fit than that of a traditional one. We were also delighted to see shorts with a Scandinavian military inspiration and long sleeved button up work shirts that are made of a Japanese cotton/linen blend. (Sid Benitez)