Los Angeles-based Freshjive has been around for 21 years and is not looking to stop putting out great collections anytime soon. Founded in 1989 in an “era when streetwear was born,” Freshjive has taken the “anti-brand” approach to their latest works according to Mark Wiesmayr, the company’s Creative Director and President. This is also an indication of the direction that they see a “brand driven” industry heading in. Spring ’11 sees no labels on any pieces. Stand out pieces for next Spring include block striped shorts, denim shorts, jeans, double breasted jackets and striped lightweight tees. (Sid Benitez)