Penfield FW10 Lookbook – A Longmeadow Morning
September 2nd, 2010Lookbooks, Men's Brands, News, Women's Brands No Comments
Welcome to We Are The Market, a news, style and fashion-centric culture blog brought to you by fashion branding consultancy BPMW. Our eagle eyes are fixed on the progressive, footwear, streetwear and contemporary markets and we're rounding up what's hot right now, right here.

Based in New York City, ISAORA proves that technical performance and high style need not be mutually exclusive. An advanced sportswear brand, ISAORA draws its inspiration from forward-thinking design, progressive tailoring and a mix of athletic lifestyle influences to seamlessly deliver cutting-edge cool and relaxed sophistication.
ISAORA clothes are manufactured using only the most advanced fabrics, innovative layering technologies and state-of-the art construction. Japanese-made Toray® fabrics, PrimaLoft® One insulation, Schoeller® Nanosphere™ and Phase Change Materials, YKK Excella®, Aquaguard® and RiRi® AQUAzip™ zippers are standard features throughout the collection.
For S/S2011 detailing is streamlined with subtle aerodynamic references. The color palette combines sophisticated neutral shades ranging from soft grey to charcoal with indigo replacing black as the dominant dark color. In addition, the brand is introducing a swimwear component as well as a limited edition bag line in collaboration with Yoshida & Co. Ltd. Japan, the esteemed maker of Porter bags. Check out the S/S2011 collection at (capsule) Las Vegas and preview more looks after the jump.
Japanese publication 2ND have compiled a very interesting series with a THE RED WING BOOK with volume 1 now available. Looking at the history of the RED WING brand, its heritage and rise in popularity in recent years. The in depth editorial will provide a greater insight, and all be it only in Japanese the imagery will certainly be more than notable with some of the greatest collectors around based in Japan. (Slamxhype)
Red Wing will be showing SS2011 at Compass tomorrow and Wednesday
Nom de Guerre has posted their AW10 lookbook. Called Countdown to Violence, the collection has a definite military feel and draws on the underground feeling of resistance that’s a hallmark of the NYC’s shop More looks after the jump.








Just before they debuted their SS11 collection at (capsule) Paris, we caught up with Canadian menswear darlings the Burkman Bros., who informed us that their latest wares were inspired by time spent in a Sri Lankan fishing village, resulting in a collection which they (awesomely) described as having a “Revenge of the Nerds: NERDS IN PARADISE” sensibility. Now, we get a sneak peek at some images from their SS11 lookbook. Although the model here looks anything but nerdy decked out in the casual layering and comfortable fabric for which the brothers have become known, the influence of their time abroad is reflected in the bold colors and prints throughout. From the looks of these images, it seems like the Burkman Bros.’ title as the label with the Most Sought-After Shorts may very well continue into next summer with the textured, printed and lived-in offering on display here. More looks, plus some snapshots from the Burkman’s inspiration board, after the jump. (Steve Dool)
Dazed Digital has a review of Casely-Hayford’s AW1o collection and an interview with Charlie Casely-Hayford.
For its fourth collection Casely-Hayford explore the boundaries of black. Having forged a strong house signature that sees the design deo combine fine tailoring with elements of sportswear and the spirit of London’s youth culture, the Casely-Hayford vision is translated into a new statement for Autumn/Winter 2010. For this season, they reassess ideas of masculinity, drawing influence from military uniforms and revisiting the darkened sensibility of their AFRO PUNK. The collection focuses on layering and ornamentation, exploring notions of the trans-cultural nomad; a constant traveller whose identity is shaped by the multitude of cultures which surround him.
We’ve got pictures after the jump. Read the interview here.
The Selby recently completed a very interesting photo campaign for Louis Vuitton, called “Journey of a Man’s Wardrobe.” Todd traveled to Vuitton headquarters and workshops in Paris, Shanghai, Tokyo and NY, photographing people and places that are crucial to the brand’s development and cool factor. NY subjects, which posted today, include Waris, Ruben Toledo (pictured left) and Andre Balaszs. We also really liked the photos of the original family home in Asnieres, France. Check out the site here.
Image NYT
We stopped by Studio Thomson’s website today, and found these amazing pis from the Blue Bell AW10 campaign. Thought we’d share. Studio Thomson’s been on our radar lately. Based in London, and led by brothers Christopher and Mark Thomson, Studio Thomson creates global campaign and offers art direction for some major fashion players. Check out the Blue Bell pics after the jump. (ESS)
Asymetry and whimsy at Fifth Avenue Shoe Repair AW10 lookbook. More looks after the jump.
Much has already been said about the legacy of Alexander McQueen, and deservedly so; the designer left behind a body of work that was nearly unrivaled in singular vision, innovation, and creativity that defied convention, even from within an industry that thrives on doing so. After McQueen’s untimely death earlier this year, interest in both his main line and his lower-priced McQ diffusion collection has only increased, raising the already high stakes for the creative team charged with upholding the iconic designer’s name. The lookbook from the McQ AW10 collection, the last to benefit from McQueen’s personal touch, is comprised of dark, slightly androgynous, grunge-inspired looks, layered, patched and tied around the models’ waists. The 90′s references throughout are bittersweet, recalling the period when McQueen was just beginning to make a name for himself in the London fashion world. See below for more from the AW10 lookbook. (Steve Dool)
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