Shop Talk: Nitty Gritty, Sweden

WATM: How's your business doing now?
NG: This season has so far been very good, people are really hungry to shop again after holding back a few seasons.

WATM: How was show season for you? Which shows did you attend?
NG: We always start every season with Pitti Uomo, it´s not only the first show of the season but also the best for us in terms of finding the perfect mix of classic tailoring, fine accessories, beautiful craftsmaship and small independent labels from all over the world, exactly how we want our store to be. We also go to Paris for Capsule, Rendez Vous and Tranoi and to Copenhagen to cover all the Scandinavian brands. The next season we will probably return to Berlin after not being there for a couple of seasons and hopefully have the time to get to New York or Tokyo for a bit a inspiration.

WATM: What brands are you excited about for SS 2010?
NG: Wings and Horns, Thom Browne´s Black Fleece and Barena Venezia for men, Alexander Wang, Preen and Heimstone for women.

WATM:  What do you think will be key items of classifications for SS10 ?
NG: The chambray shirt, the golden button club jacket from Ralph Lauren, Woolrich Woolen Mills surf-inspired garments and washed cotton blazers in strong colors from Barena and Mabro.

WATM: What's a hot seller now in your store?
NG: The Stone Island Shadow collection, corduroy flat front pants from Ralph Lauren,  brogue wingtips in grained leather from Alfred Sargent and the beautiful crew neck knit in wool/cashmere specially made for Nitty Gritty by the small knitting company Inis Meain out of the Aran Island´s outside the coast of Ireland. There´s also a lot of interest in Raf Simons "new" tailored look this season. 

WATM: What’s new at the shop?
NG: We recently did a really nice cocktail party together with Absolut Vodka and Fantastic Man Magazine, we are soon to release our new on line web shop and we are working on a "Khaki" exhibition together with Docker´s for December.